As soon as he reached home, Geppetto took his tools and began to cut and shape the wood into a Marionette. "What shall I call him?" he said to himself. "I think I'll call him PINOCCHIO. This name will make his fortune. I knew a whole family of Pinocchi once - Pinocchio the father, Pinocchia the mother, and Pinocchi the children - and they were all lucky. The richest of them begged for his living."